Dental PPC pricing: flat fee, month to month, published.
One monthly fee by ad-spend tier, never a percentage. Ad spend goes straight to Google and Meta on your card.
Launch
$1,150/mo
Up to $4,000/mo ad spend
- 2 procedure campaigns
- Local Services Ads
- 1 landing page
- Privacy-first tracking
- Call grading and missed-call alerts
- Monthly strategy call
$750 setup, includes the privacy tracking rebuild
Get my free ads auditMost popular
Growth
$1,850/mo
$4,000 to $12,000/mo ad spend
- Up to 5 procedure campaigns
- Meta Ads and Microsoft Ads
- 3 landing pages plus an A/B test
- PMS new-patient import
- Strategy call every 2 weeks
$750 setup, includes the privacy tracking rebuild
Get my free ads auditImplant & Multi-Location
from$2,750/mo
$12,000+/mo, 2+ locations or full-arch focus
- Unlimited procedure campaigns
- LSA per location
- Meta seminar funnels
- Monthly front-desk coaching call
- Weekly strategy call
$1,500 one-time setup
Get my free ads auditIncluded in every plan
- No contract, 30 days' notice
- Accounts in your name
- One practice per area per procedure focus
- Privacy-first tracking
- LSA lead disputes
Prices in US dollars. Ad spend is separate and paid directly to the ad platforms.
Compare every plan line by line.
We never charge a percentage of ad spend, so we never have a reason to tell you to spend more. Ad spend goes straight to Google and Meta on your own card.
| Plan | Launch | Growthmost popular | Implant & Multi-Location |
|---|---|---|---|
| Monthly fee | $1,150/mo | $1,850/mo | from $2,750/mo |
| Ad spend managed | up to $4,000 | $4,000 to $12,000 | $12,000+, 2+ locations or full-arch |
| Procedure campaigns | 2 | up to 5 | unlimited |
| Local Services Ads | Included | Included | per location |
| Meta Ads | add-on $450/mo | Included | includes seminar funnels |
| Microsoft Ads | Not included | Included | Included |
| Landing pages | 1 | 3 plus A/B test | per procedure or location |
| Privacy-first tracking and BAA vendors | Included | Included | Included |
| Call grading and missed-call alerts | Included | Included | plus monthly front-desk coaching call |
| PMS new-patient import | Not included | Included | Included |
| Strategy call | monthly | every 2 weeks | weekly |
| Setup (one time) | $750 | $750 | $1,500 |
Pricing questions
- Why a flat fee and not a percentage of spend?
- A percentage fee pays the agency more when you spend more. A flat fee means our advice on budget has nothing to do with our income.
- What counts as ad spend?
- The money you pay Google, Microsoft and Meta for clicks and leads, including Local Services Ads leads. It is billed to your card, not ours.
- Can I change plans with the seasons?
- Yes. Move between tiers with 30 days' notice, for example to push harder after the January insurance reset.
- Is there a minimum ad spend?
- We recommend $2,000 a month for general practices and $4,000 for implant and full-arch campaigns, because those clicks cost more.
- What happens if I cancel?
- You keep everything: the ad accounts, the call-tracking numbers, the landing pages and the data.
See what a new patient really costs you, and whether your tracking is leaking data.
Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.