dental practices · Google Ads
Google Ads for dentists, built procedure by procedure.
Separate campaigns for implants, Invisalign, emergencies and new patients, with bids set by what each case is worth to your practice.
What is included
- A campaign per procedure
- Bids set by case value
- Dental negative keywords from day one
- Emergency schedules for evenings and weekends
- Seasonal plans for the January insurance reset and back to school
- Performance Max with brand exclusions, where it earns its place
- Offline new-patient import from your PMS
Bids follow case value, not click price.
A single implant case runs $3,000 to $6,000,1 so an implant click is worth far more than a cleaning click. Separate campaigns let each procedure get the bid it earns.
Negatives block the searches that never book.
Dental assistant jobs, dental school, free dental, DIY and supply searches are blocked from day one, and the list grows every week from your real search terms.
Emergency campaigns run on your real hours.
Call-first ads run evenings and weekends only if someone answers. Bids drop when nobody can pick up.
Google hides data on many pain terms.
Keyword Planner returns no volume or click cost for searches like emergency dentist and tooth pain,2 so we size those campaigns on live data instead.
Performance Max is judged on new patients.
We run it with brand exclusions and keep it only if it books new patients for less than Search.
Mistakes we fix
- Implants, cleanings and emergencies in one campaign
- Branded and non-branded searches mixed together
- Conversions counted on page views or button clicks
- Emergency ads running when nobody answers
- Pixels firing on forms that collect health details
Flat fee, month to month. See what each plan includes.
Google Ads: common questions
- What budget do I need?
- Most general practices start at $2,000 to $5,000 a month. Implant and full-arch campaigns usually need $4,000 or more.
- Performance Max or Search?
- Search first, for control over the terms you pay for. Performance Max comes later with brand exclusions, and stays only if it wins on cost per new patient.
- Can you advertise prices or free consults?
- Yes, where your state dental board allows it. Some states have rules on advertising free or discounted services, so we check before launch.
- How long is the learning period?
- Calls usually start within days. Bidding and cost per new patient settle over 60 to 90 days of data.
Related
Dental implant ads
Cost and financing pages, consult offers and bids set by case value.
Learn moreInvisalign & aligner ads
Free consults, monthly payments and bidding that accounts for DSO competition.
Learn morePrivacy-First Tracking
Server-side conversions, neutral event names and BAA-covered vendors, so no health details reach ad pixels.
Learn moreNew-patient reporting
Booked new patients from your PMS sent back to Google, using IDs only, so bidding chases real patients.
Learn moreSee what a new patient really costs you, and whether your tracking is leaking data.
Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.