Campaign · New patient ads
New patient ads that fill your hygiene schedule.
Dentist near me and insurance-accepted campaigns, budget-capped so they do not eat implant spend.
Keyword themes
- Dentist near me and city searches
- Insurance-accepted searches for plans you take
- Family dentist searches
- New patient special searches
Ad angles we test
- Accepting new patients
- Insurance plans you accept
- Evening and Saturday appointments, if true
- New patient exam special, where your state allows
Landing page anatomy
- Insurance plans accepted
- Next available appointment
- Team photos
- Booking form
Ad angles are examples. We only run offers your company actually honors.
Seasonality
Demand rises after the January insurance reset and before back to school.
Common questions
- Why cap the new-patient budget?
- Dentist near me is high volume. Without a cap it can eat the budget meant for implants and Invisalign.
- Can we advertise a new patient special?
- Yes, where your state rules allow free or discounted service advertising.
- How do you measure new patients?
- Booked and showed new-patient appointments from your PMS, or graded calls with a weekly front-desk confirm.
Related
Local Services Ads
The Google Screened badge, pay per lead, and dispute handling. Dentists are an eligible LSA category in the US.
Learn morePediatric dentist ads
Parent-focused ads, insurance answers and back-to-school pushes.
Learn moreNew-patient reporting
Booked new patients from your PMS sent back to Google, using IDs only, so bidding chases real patients.
Learn moreSee what a new patient really costs you, and whether your tracking is leaking data.
Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.