Campaign · Orthodontist ads
Orthodontist Google Ads for braces and aligner consults.
Competing with DSOs and direct-to-consumer aligner brands on local trust.
What these searchers want
Parents and adults want a trusted local orthodontist, clear pricing and a free consult before committing.
The numbers
- orthodontist: about 246,000 searches a month, $23.42 per click.1
Keyword themes
- Orthodontist near me
- Braces cost and payment plans
- Clear aligners and Invisalign
- Adult orthodontics
Ad angles we test
- Free orthodontic consult
- Monthly payment plans
- Board-certified orthodontist, if true
- Braces and aligners under one roof
Landing page anatomy
- Free consult offer
- Payment plans
- Treatment options
- Consult booking
Ad angles are examples. We only run offers your company actually honors.
Seasonality
Demand peaks before the school year and in January when benefits reset.
Common questions
- How do you compete with aligner brands?
- On local trust: real orthodontists, in-person care and tight geographic targeting.
- Can you say specialist?
- Orthodontics is a recognised specialty. We still follow your state board's wording rules.
- Do you run separate teen and adult campaigns?
- Yes. Parents and adults search differently and respond to different offers.
Related
Invisalign & aligner ads
Free consults, monthly payments and bidding that accounts for DSO competition.
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Procedure-level Search, careful use of Performance Max, and offline new-patient imports.
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Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.