dental practices · New-patient reporting
New-patient reporting: from ad click to appointment, by procedure.
Connect Google Ads to Dentrix, Eaglesoft or Open Dental bookings, so Google bids for real patients.
| Week of Monday | Spend | Answered | Booked | Showed | Cost per patient |
|---|---|---|---|---|---|
| Implants | $2,000 | 31 of 38 | 9 | 7 | $286 |
| Invisalign | $1,200 | 35 of 41 | 14 | 11 | $109 |
| Emergency | $800 | 44 of 52 | 25 | 22 | $36 |
| General | $1,000 | 51 of 60 | 30 | 24 | $42 |
| All procedures | $5,000 | 161 of 191 | 78 | 64 | $78 |
Sample data. Not a client result.
What is included
- Offline conversion import using IDs only
- Booked and showed new-patient appointments
- The Monday Scorecard by procedure
- A fallback using graded calls and a weekly front-desk confirm
Google bids better when it knows who booked.
We send booked new-patient appointments back into Google Ads as offline conversions, using click IDs and no health details.
We connect where your PMS allows it.
Dentrix, Eaglesoft and Open Dental each export differently. We confirm the method for your system during the audit.
No integration? Graded calls fill the gap.
If your PMS cannot export bookings, we grade calls from recordings and your front desk confirms bookings each week.
Show rate and case acceptance are partly yours.
The scorecard reports them honestly. Ads bring the patient to the chair. Treatment presentation decides the case.
Mistakes we fix
- Optimising to form fills
- Health details in conversion names
- Reports nobody can match to the schedule
Flat fee, month to month. See what each plan includes.
New-patient reporting: common questions
- Which PMS do you support?
- Dentrix, Eaglesoft and Open Dental where the system allows export. Curve and Denticon on request. We confirm your setup during the audit.
- Which plans include PMS import?
- Growth and Implant & Multi-Location. Launch uses graded calls and a weekly front-desk confirm.
- Do you see patient records?
- No. Imports use appointment IDs and click IDs, not clinical details.
Related
Call tracking & front-desk grading
Keyword-level call attribution, plus answered, missed and booked outcomes.
Learn morePrivacy-First Tracking
Server-side conversions, neutral event names and BAA-covered vendors, so no health details reach ad pixels.
Learn moreGoogle Ads
Procedure-level Search, careful use of Performance Max, and offline new-patient imports.
Learn moreSee what a new patient really costs you, and whether your tracking is leaking data.
Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.