Do Facebook ads still work for dentists?

Yes, with changes. We optimise on permitted signals and judge campaigns on booked new patients from your own data.

Which plans include Meta?

Growth and Implant & Multi-Location. On Launch it is a $450 a month add-on.

Do you run implant seminars?

Yes, on Implant & Multi-Location, with registration forms that collect no health details.

dental practices · Facebook & Instagram Ads

Facebook and Instagram ads for dentists that work with Meta's health rules.

Implant seminars, Invisalign offers and new-mover campaigns, tracked without sending patient data to Meta.

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What is included

Offer-led creative for implants, Invisalign and new patients
Instant lead forms with qualifying questions
Neutral event names and server-side signals
Creative checked against Meta's personal attributes policy
Before and after images only with written patient consent

Meta changed the rules for health advertisers.

Since 2025, Meta restricts lower-funnel events such as leads and scheduling for many health and wellness advertisers.¹ Campaigns built on the old pixel setup now optimise on weak signals.

Lead forms ask the questions your front desk needs.

Procedure interest, insurance and timing are asked up front, without collecting health details.

Creative follows the personal attributes policy.

Copy never implies the viewer has a condition. We write about the offer and the practice, not the person scrolling.

Before and after images need written consent.

We only use patient photos with written authorisation, and state dental board advertising rules apply.

Mistakes we fix

A standard pixel tracking appointment pages
Copy that implies the viewer has gum disease or missing teeth
Boosted posts instead of real campaigns
Judging campaigns on cost per form fill

Flat fee, month to month. See what each plan includes.

Facebook & Instagram Ads: common questions

Do Facebook ads still work for dentists?: Yes, with changes. We optimise on permitted signals and judge campaigns on booked new patients from your own data.
Which plans include Meta?: Growth and Implant & Multi-Location. On Launch it is a $450 a month add-on.
Do you run implant seminars?: Yes, on Implant & Multi-Location, with registration forms that collect no health details.

See what a new patient really costs you, and whether your tracking is leaking data.

Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.

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Sources

CustomerLabs, Meta ads restriction for health and wellness advertisers