How dental PPC onboarding works, privacy checks first.
A fixed timeline, tracking fixed before ads scale, and a scorecard every Monday.
| Week of Monday | Spend | Answered | Booked | Showed | Cost per patient |
|---|---|---|---|---|---|
| Implants | $2,000 | 31 of 38 | 9 | 7 | $286 |
| Invisalign | $1,200 | 35 of 41 | 14 | 11 | $109 |
| Emergency | $800 | 44 of 52 | 25 | 22 | $36 |
| General | $1,000 | 51 of 60 | 30 | 24 | $42 |
| All procedures | $5,000 | 161 of 191 | 78 | 64 | $78 |
Sample data. Not a client result.
Live in 14 days, with privacy checks first.
01 · Days 0 to 3
Audit
Account, keywords, a tracking privacy scan and 5 call recordings.
02 · Days 4 to 8
Fix tracking first
Remove risky tags, set up server-side conversions and the BAA-covered form and call stack.
03 · Days 6 to 12
Build
Procedure campaigns, negatives, ads and landing pages.
04 · Day 14 onward
Launch and tune
First Scorecard the following Monday. Search terms, schedules, offers and LSA disputes through week 12.
05 · Month 4 onward
Scale
More procedures, Meta, Microsoft and more locations.
Campaigns usually stabilise over 60 to 90 days. We say that up front.
Tracking gets fixed before ads scale.
We scan which tags fire on your forms and booking pages, remove the risky ones and rebuild conversions server-side with neutral event names. Only then do we push budget.
Each procedure gets its own campaign.
Implant, Invisalign, emergency and new-patient searchers want different things and are worth different amounts.
- Implants and full-arch: case value bidding, financing pages, consult offers
- Invisalign: free consult offers and monthly payment messaging
- Emergency: call-first ads on your real emergency hours
- New patients: insurance-accepted campaigns with a capped budget
Budgets follow the dental calendar.
January insurance resets and back-to-school weeks change demand. Budgets are planned for both in advance.
The front desk is half the campaign.
Every ad call is graded as new patient booked, not booked, missed, existing patient or spam. Your team gets short coaching notes on the calls that slipped.
The Monday Scorecard is the report that matters.
Spend, calls answered and missed, booked new patients, show rate and cost per new patient, split by procedure.
See what a new patient really costs you, and whether your tracking is leaking data.
Free 15-point audit: wasted spend, procedure split, a tracking privacy check and 5 call reviews. Loom video in 3 business days.